Marketing Strategy & Branding
Administration, Communication & Customer Service
Course overview
Marketing Strategy & Branding is an introduction that builds a solid working knowledge in Marketing Strategy & Branding. It covers the principles, the requirements of international service and communication best practice, and the practical methods used on site, with case studies from operations in the Gulf, Africa and worldwide. Available online, in the classroom in 60 cities, or in-house.
What participants will be able to do
- Explain the principles, terminology and scope of Marketing Strategy & Branding
- Apply the relevant requirements of international service and communication best practice
- Use practical tools, checklists and calculations with confidence
- Recognise common problems, risks and root causes and choose the right corrective action
- Prepare an improvement plan for their own site or organisation
Who should attend
Designed for administrative staff, executive assistants, marketing, sales and customer-facing teams, new joiners and anyone who needs a solid grounding in the subject.
Course outline (5 days)
- Day 1: Principles and terminologyScope, key definitions and how Marketing Strategy & Branding fits into daily operations
- Day 2: Codes, standards and requirementsWhat international service and communication best practice require, and how to read them
- Day 3: Methods, tools and calculationsStep-by-step methods, checklists and worked examples
- Day 4: Operation, inspection and common problemsTypical failures, warning signs and what to do about them
- Day 5: Case studies, workshop and assessmentGroup exercise on real cases and a final knowledge check
What the 10-day edition adds
- Day 6: Applied project, part 1Apply the week-one methods to a case from your organisation
- Day 7: Data and digital toolsSoftware, spreadsheets and digital tools used in practice
- Day 8: Lessons from incidents and auditsWhat investigations and audit findings teach
- Day 9: Applied project, part 2Complete, test and refine your solution
- Day 10: Presentations and final assessmentPresent to the group and complete the final assessment
Training method and certificate
Interactive sessions, practical exercises, case studies and pre- and post-course assessments. Participants receive a Qimma Global Training certificate of completion stating the training hours (30 hours for 5 days, 60 hours for 10 days). Delivered in English or Arabic.
Dates 2027–2030
None of these dates work? We run this course for your team on the date and in the place you choose.
| Dates | City | Duration | Fee | |
|---|---|---|---|---|
| 1–5 Mar 2027 | Johannesburg Classroom | 5 days | $5,500 | Register |
| 21 Jun – 2 Jul 2027 | Prague Classroom | 10 days | $9,900 | Register |
| 29 Aug – 2 Sep 2027 | Sharm El Sheikh Classroom | 5 days | $5,500 | Register |
| 18–29 Oct 2027 | Marrakech Classroom | 10 days | $9,900 | Register |
| 22–26 Nov 2027 | Online (live) Online (live) | 5 days | $3,000 | Register |
| 17–21 Apr 2028 | Accra Classroom | 5 days | $5,500 | Register |
| 29 May – 9 Jun 2028 | Dubai Classroom | 10 days | $9,900 | Register |
| 31 Jul – 4 Aug 2028 | Budapest Classroom | 5 days | $5,500 | Register |
| 1–12 Oct 2028 | Cairo Classroom | 10 days | $9,900 | Register |
| 6–10 Nov 2028 | Online (live) Online (live) | 5 days | $3,000 | Register |
| 22–26 Jan 2029 | Madrid Classroom | 5 days | $5,500 | Register |
| 5–16 Feb 2029 | Marrakech Classroom | 10 days | $9,900 | Register |
| 2–6 Sep 2029 | Al Khobar Classroom | 5 days | $5,500 | Register |
| 8–19 Oct 2029 | Copenhagen Classroom | 10 days | $9,900 | Register |
| 29 Oct – 2 Nov 2029 | Online (live) Online (live) | 5 days | $3,000 | Register |
| 7–11 Jan 2030 | Rome Classroom | 5 days | $5,500 | Register |
| 4–15 Mar 2030 | Budapest Classroom | 10 days | $9,900 | Register |
| 25–29 Mar 2030 | London Classroom | 5 days | $5,500 | Register |
| 3–14 Jun 2030 | Nairobi Classroom | 10 days | $9,900 | Register |
| 22–26 Jul 2030 | Online (live) Online (live) | 5 days | $3,000 | Register |