Media Relations & Spokesperson Training
Administration, Communication & Customer Service
Course overview
Media Relations & Spokesperson Training is an introduction that builds a solid working knowledge in Media Relations & Spokesperson Training. It covers the principles, the requirements of international service and communication best practice, and the practical methods used on site, with case studies from operations in the Gulf, Africa and worldwide. Available online, in the classroom in 60 cities, or in-house.
What participants will be able to do
- Explain the principles, terminology and scope of Media Relations & Spokesperson Training
- Apply the relevant requirements of international service and communication best practice
- Use practical tools, checklists and calculations with confidence
- Recognise common problems, risks and root causes and choose the right corrective action
- Prepare an improvement plan for their own site or organisation
Who should attend
Designed for administrative staff, executive assistants, marketing, sales and customer-facing teams, new joiners and anyone who needs a solid grounding in the subject.
Course outline (5 days)
- Day 1: Principles and terminologyScope, key definitions and how Media Relations & Spokesperson Training fits into daily operations
- Day 2: Codes, standards and requirementsWhat international service and communication best practice require, and how to read them
- Day 3: Methods, tools and calculationsStep-by-step methods, checklists and worked examples
- Day 4: Operation, inspection and common problemsTypical failures, warning signs and what to do about them
- Day 5: Case studies, workshop and assessmentGroup exercise on real cases and a final knowledge check
What the 10-day edition adds
- Day 6: Applied project, part 1Apply the week-one methods to a case from your organisation
- Day 7: Data and digital toolsSoftware, spreadsheets and digital tools used in practice
- Day 8: Lessons from incidents and auditsWhat investigations and audit findings teach
- Day 9: Applied project, part 2Complete, test and refine your solution
- Day 10: Presentations and final assessmentPresent to the group and complete the final assessment
Training method and certificate
Interactive sessions, practical exercises, case studies and pre- and post-course assessments. Participants receive a Qimma Global Training certificate of completion stating the training hours (30 hours for 5 days, 60 hours for 10 days). Delivered in English or Arabic.
Dates 2027–2030
None of these dates work? We run this course for your team on the date and in the place you choose.
| Dates | City | Duration | Fee | |
|---|---|---|---|---|
| 1–5 Feb 2027 | Kuala Lumpur Classroom | 5 days | $5,500 | Register |
| 21 Jun – 2 Jul 2027 | Athens Classroom | 10 days | $9,900 | Register |
| 12–16 Jul 2027 | Geneva Classroom | 5 days | $5,500 | Register |
| 23 Aug – 3 Sep 2027 | Luanda Classroom | 10 days | $9,900 | Register |
| 8–12 Nov 2027 | Online (live) Online (live) | 5 days | $3,000 | Register |
| 17–21 Jan 2028 | Zurich Classroom | 5 days | $5,500 | Register |
| 6–17 Mar 2028 | Athens Classroom | 10 days | $9,900 | Register |
| 30 Oct – 3 Nov 2028 | Geneva Classroom | 5 days | $5,500 | Register |
| 27 Nov – 8 Dec 2028 | Accra Classroom | 10 days | $9,900 | Register |
| 4–8 Dec 2028 | Online (live) Online (live) | 5 days | $3,000 | Register |
| 29 Jan – 2 Feb 2029 | Brussels Classroom | 5 days | $5,500 | Register |
| 12–23 Feb 2029 | Prague Classroom | 10 days | $9,900 | Register |
| 19–23 Feb 2029 | Sharjah Classroom | 5 days | $5,500 | Register |
| 2–13 Apr 2029 | Munich Classroom | 10 days | $9,900 | Register |
| 12–16 Nov 2029 | Online (live) Online (live) | 5 days | $3,000 | Register |
| 4–8 Feb 2030 | London Classroom | 5 days | $5,500 | Register |
| 8–19 Apr 2030 | Amsterdam Classroom | 10 days | $9,900 | Register |
| 15–19 Apr 2030 | Berlin Classroom | 5 days | $5,500 | Register |
| 12–23 May 2030 | Al Khobar Classroom | 10 days | $9,900 | Register |
| 18–22 Nov 2030 | Online (live) Online (live) | 5 days | $3,000 | Register |
Related courses
- QGT-ADM-129Media Relations & Spokesperson Training: Advanced LevelAdvanced
- QGT-ADM-147Media Relations & Spokesperson Training: Practical WorkshopPractical workshop
- QGT-ADM-148Call Center Management: Practical WorkshopPractical workshop
- QGT-ADM-165Media Relations & Spokesperson Training MasterclassMasterclass